Ultimate Guide on How to Tell if a Gucci Bag is Real (or Fake)? – The Gucci Bag Serial Number Check: Part 1

Gucci Logo Font and Gucci Vintage Serial Number - 'Authentic Gucci Bag' - Ultimate Guide on How to Tell if a Gucci Bag is Real or Fake - Bagaholic 101

(ETA: It has come to my attention that the ‘Chicago Tribune‘ has mentioned Bagaholic 101 in their articleIs that handbag real, or fake? Here’s how to prove your designer bag is the real thing‘. Thank you very much, Ms. Ellen Warren for the feature and recognizing this Ultimate Gucci Guide!)

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material  | vintage serial number  |  rounded tag serial number  |  rectangular tag serial number  |  exterior  |  hardware  |  zipper  |  lining  |  seams |   vintage gucci and gucci accessory collection  |  gucci outlet  |  gucci plus  |  case study 1: gucci abbey bag | case study 2 : gucci soho bag |  case study 3 : gucci dionysus bag

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After I discussed the Gucci material, we continue with the most important part of authenticating Gucci purses.

Gucci Bag Serial Number Check: Part I

A fair warning before you start reading: the 3 following sections have LOTS of photos. And when I mean lots, I mean loaded by 50 plus images (just counting those images I combined as one). But with your quest in knowing how to tell if a Gucci bag is real, you need to train your eyes very well. This is where we begin the Gucci bag serial number check.


As mentioned in my previous post, this is where I easily weed out fake bags from the real one. Whenever I was asked to sell something, or was in secondhand stores to score a find, I open the bag straight away and look for the leather tag and serial. Everything else comes second.

The Gucci Logo Font

Close up of the Gucci logo font - Ultimate Guide Before Buying Purses on Ebay

Close-up of the GUCCI logo font (click to zoom)

Before diving deep into the leather tag and the serial number, let us first focus our attention at the Gucci logo font above. This photo is taken from a Gucci cosmetic case. It has a gold-tone hardware and bamboo details. I especially love it because of this big, deeply embossed GUCCI, rich with details. Now, let’s deconstruct the Gucci logo with the photo below:

Anatomy of a Gucci logo font - Ultimate Guide Before Buying Purses on Ebay

Anatomy of a GUCCI logo font (click to zoom)

  1. The letter ‘G’: the letter G is very round. If you extend the curve line from the top-right and bottom-right you will form almost a perfect circle. But this is a G (not an O), and you can see that the top-right of the G has a flat side, then almost curving below like a comma. The top of the letter is thin, that gradually thickens as the stroke moves to the left. Lastly, the G has a serif on both sides. The serifs have the same size; unlike the longer-in, shorter-out of the GG monogram print.
  2. The letter ‘U’: the letter U starts with a thin right stroke that gradually thickens to the left stroke. This is important because a lot of fakes have the same right-and-left legs. The tops are also both topped with equally-sized serifs.
  3. The letter ‘C’: Gucci, obviously, has two Cs. Starting with the top-right stroke, it is thicker going into the top-most thin part of the letter. This also gradually thickens to the left part, that gradually thins again to the bottom part. Now, you will notice the two right sides are flat if you run an imaginary line next to it.
  4. The letter ‘I’: the letter ‘I’ looks straightforward. However, please note that both the top and bottom parts of the letter have equally-sized serifs on them.

A Little Caveat

That pretty much sums up the Gucci logo font. However, as we go along, you will see that this Gucci font on the bag, and any marking on the leather tag for that matter, is not created equal. Time and again, people claim that the lines should be like this, or the embossing/lettering should be clear all throughout etc. From my experience of handling hundreds of Gucci bags, this is not always the case. Why?


Let us call a spade a spade: while Gucci is one of the most sought-after and highly desirable brand in the world, it is no Hermès. If you are looking at PERFECTION in all details to ascertain a big is authentic, then you will be sorry to hear this. A lot of authentic Gucci bags will be deemed fake if we apply these one-size, fits-all tips. The manner by which Gucci bags are made vary.

Whether from flagship stores or outlets, vintage or new ones, there will be slight inconsistencies with the products even with a stringent quality check. The point is, you should not rely alone in a single determinant to authenticate a Gucci bag. Personally, I look at the leather tag and serial number 80% of the time, taking into consideration some production inconsistencies, and then look at the other details.

Vintage Gucci Bags

So, do all vintage Gucci bags have a serial number? Well, yes and no.

For instance, very early handbags by Gucci had model model numbers, but things changed around 1960s as some handbags had while the other did not have a model number.

By the 1970s, vintage Gucci bags only had the Gucci script (cursive) with no serial or model numbers. However, the vintage Gucci Accessory Collection bags released from 1979 to 1983 had the serial number in gold. You see items available online with some of the gold lettering faded or peeling off.


While there is a dedicated section for vintage Gucci Accessory Collection (GAC), we will be discussing serial numbers of vintage Gucci bags here as a whole. Not all vintage bags fall under the GAC line, anyway. Below is an example of a vintage GAC leather tag.

Notice that it is rectangular, rounded on the edges, and usually attached in the lining below the inside zipped pocket. It has the Gucci knight crest on top, with the words “GUCCI” (all caps), “Accessory Collection” (cursive) and “MADE IN ITALY” (all caps) embossed in gold lettering. Take a look at the font of GUCCI, which fits perfectly in the anatomy we discussed above.

Vintage Gucci Accessory Collection bag with serial number 001-4071-5.. - Vintage Gucci Bags - Gucci Serial Number Check - How to Tell if a Gucci Bag is Real

Vintage Gucci Accessory Collection bag with serial number 001-4071-5..

However, this front leather tag lettering isn’t always the very clean — but it doesn’t mean it’s fake. As you can see from the ‘T’ in ITALY above, the horizontal line is slightly lopsided. This is one of the inconsistencies I have mentioned earlier on.

Take a look at the serial number above and below. The numbers are all embossed in gold as well. They are usually grouped in three, divided by either a dash or a dot. If you look at the number ‘1’ in ’10’ below, you will notice that it looks a bit small with the rest of the group. This should not be an adequate cause of concern. It is still an authentic vintage Gucci accessory collection bag.

There is also a serif on the number ‘1’, and if you look at number ‘2’, there is a small dot on top where the stroke starts. The number ‘7’ starts of thick and tapers on the top stroke, with the same width on the down stroke. The ‘0’ is not circular but oval.

Vintage Gucci Accessory Collection bag with serial number 10.02.031 - Vintage Gucci Bags - Gucci Serial Number - How to Tell if a Gucci Bag is Real

Vintage Gucci Accessory Collection bag with serial number 10.02.031

Through time, the gold lettering might fade. This will only leave the embossing of Gucci knight crest, letters and numbers on the leather. If you also look closely, some authentic GAC bags even have a registered trademark (®) after GUCCI.

Vintage Gucci Accessory Collection bag with serial number 89.01.032- Vintage Gucci Bags - Gucci Serial Number Check- How to Tell if a Gucci Bag is Real

Vintage Gucci Accessory Collection bag with serial number 89.01.032


As mentioned, not all vintage bags fall under the GAC. An example of this is the a vintage Gucci box bag, with the leather tag and serial number below. Just like GAC, this leather tag is affixed below the inside zipper.

It is round and has a gold-tone hardware affixed to it. If you look closely, you see the Gucci knight crest, the correct Gucci font, the registered trademark (®), and the MADE IN ITALY engraved on it.

Vintage Gucci bag with serial number 007.14.0106 - Vintage Gucci Bags - Gucci Serial Number Check - How to Tell if a Gucci Bag is Real

Vintage Gucci bag with serial number 007.14.0106

As there is a metal hardware, this is concealed by another piece of leather where the serial number is embossed. In some cases, due to the age of the bag, the two leather pieces are split showing how the gold plaque is attached.

Vintage Gucci bag with serial number 001.109.0719 - Vintage Gucci Bags - Gucci Serial Number Check - How to Tell if a Gucci Bag is Real

Vintage Gucci bag with serial number 001.109.0719: notice the YKK zipper pull

In the next post, I will discuss another style of leather tags. This looks slightly similar to the last two examples above, with modifications.

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‘ULTIMATE GUCCI GUIDE’ SECTIONS:







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44 Comments

  1. I just bought a vintage Gucci purse, however I tried looking for other bags, with the same serial number and found now. Does this mean the pride us a fake? The serial number is,22-0014793.
    EBay item number 192469096793.

    • Hi! It is not unheard of not to find an exact Gucci bag with the same serial number. Please post photos of the bag so we can have a good look. Cheers!

      • I have found your information very useful I am wanting to sell my sisters cross body she gave me it is from the 1980s can you look at my poshmark closet and give me some insight i dont want to under sell it so i have it unavailable but listed. Poshmark.com closet name is meskellys

  2. HI. I bought this bag off of eBay usually I’m pretty good at spotting a bag that is not real but this one was difficult can you please help me our and let me know if this bag is authentic I would appreciate it so much here are some detailed photos well I have photos but how can I post them on here to show you ?

  3. I want to purchase a bag online and I’m not sure if it’s authentic. Could I email you the photos and you could tell me what you think? Please get back to me. Thanks so much.

    • Hi! Please post a link of the photos of your bag. You may upload it on Photobucket or Tinypic. Cheers!

  4. Hi,
    I just purchase a gucci Soho bag on Mercari and wanted to make sure if it is real or fake. The serial number is 308364 891015

    • Hi! Please post a link of the photos of your bag. You may upload it on Photobucket or Tinypic. Cheers!

  5. I need your help I have my bag and havent been able to find the model or to find if is authentic….
    Can you help me out?

    • Hi! Please post a link of the photos of your bag. You may upload it on Photobucket or Tinypic. Cheers!

  6. Hey. Someone gave me this Gucci waist bag and I want to see if it’s fake or not I can’t find their serial number

    • Hi! Please look underneath the rectangular tag inside the bag. Cheers!

      • Do all vintage Gucci fanny pack bags have a serial number? The bag I purchased looks authentic but there is no leather tag inside and no serial number to be found.

        • Hi M. Koffmeier! You may post a link to your photos so I can have a look. Upload it on Photobucket or any image hosting site. Cheers!

    • Hi! Please post a link of the photos of your bag. You may upload it on Photobucket or Tinypic. Cheers!

    • Hi! Please post a link of the photos of your bag. You may upload it on Photobucket or Tinypic. Cheers!

  7. I just bought on a Poshmark what looks to me like Authentic I own 5 authentic Gucci handbags purchased from Store how can I tell if real ? I have pics with serial number and tags

    • Hi Crissie! You may post a link to your photos so I can have a look. Upload it on Photobucket or any image hosting site. Cheers!

  8. Hi!.I have my Gucci bag.it was from abroad given to me by my auntie ..can you tell m if that is fake or real.the serial is
    269364
    1688.

    • Hi Lhai! You may post a link to your photos so I can have a look. Upload it on Photobucket or any image hosting site. Cheers!

  9. Hello! Do all Gucci bags have to have 10-13? What if mine only has 8. It reads the numbers 177088-01
    It’s a special gold python Gucci Indy. Feels real and looks authentic to the T, leather is soft and details are close to perfect. But the serial code worries me. thanks for helping

    • Hi Ash! You may post a link to your photos so I can have a look. Upload it on Photobucket or any image hosting site. Cheers!

  10. Hi, I have this Vintage Gucci with the serial # 14.02.013, could you tell if this is fake o real?

    • Hi Yadira! Please complete photos of the Gucci bag so it can be authenticated. Cheers!

  11. Hello, Bagaholic101
    can you help me with my vintage gucci bag, please? i can upload photos, because im not sure about it, plz help

    • Hi Amanda! In my opinion, this vintage Gucci bag with serial number 001.58.0920 is authentic. Cheers!

        • Hi, yes, I just saw your comment. Kindly post the photos of the Gucci bag you want to be looked at here in the comments. You may upload the photos on Photobucket, Tinypic or Imgur. Cheers!

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