(First published on July 27, 2017)
After I discussed the Gucci material, we continue with the most important part of authenticating Gucci purses.
A fair warning before you start reading: the 3 following sections have LOTS of photos. And when I mean lots, I mean loaded by 50 plus images (just counting those images I combined as one).
But with your quest in knowing how to tell if a Gucci bag is real, you need to train your eyes very well. This is where we begin the Gucci bag serial number check.
It could be overwhelming, I know, so you can always try our Gucci bag authentication service for extra protection.
As mentioned in my previous post, this is where I easily weed out fake bags from the real one. Whenever I was asked to sell something, or was in secondhand stores to score a find, I open the bag straight away and look for the leather tag and serial.
A Little Caveat
Time and again, people claim that the lines should be like this, or the embossing/lettering should be clear all throughout etc. From my experience of handling hundreds of Gucci bags, this is not always the case. Why?
Let us call a spade a spade: while Gucci is one of the most sought-after and highly desirable brand in the world, it is no Hermès.
If you are looking at PERFECTION in all details to ascertain a big is authentic, then you will be sorry to hear this. A lot of authentic Gucci bags will be deemed fake if we apply these one-size, fits-all tips. The manner by which Gucci bags are made vary.
Whether from flagship stores or outlets, vintage or new ones, there will be slight inconsistencies with the products even with a stringent quality check.
The point is, you should not rely alone in a single determinant to authenticate a Gucci bag.
Vintage Gucci Bags
So, do all vintage Gucci bags have a serial number? Well, yes and no.
For instance, very early handbags by Gucci had model numbers, but things changed around 1960s as some handbags had, while the others did not have a model number. (For an in depth analysis with visual reference, especially bags from the 1930s until 1990s onwards, you may check the Evolution of the GUCCI Trademark page).
By the 1970s, vintage Gucci bags only had the Gucci script (cursive) with no serial or model numbers. However, the vintage Gucci Accessory Collection bags released from 1979 to 1983 had the serial number in gold. You see items available online with some of the gold lettering faded or peeling off.
But there are also fake vintage Gucci Accessory Collection bags! I have seen tons of these!
While there is a dedicated section for vintage Gucci Accessory Collection (GAC), we will be discussing serial numbers of vintage Gucci bags here as a whole. Not all vintage bags fall under the GAC line, anyway. Below is an example of a vintage GAC leather tag.
Notice that it is rectangular, rounded on the edges, and usually attached in the lining below the inside zipped pocket. It has the Gucci knight crest on top, with the words “GUCCI” (all caps), “Accessory Collection” (cursive) and “MADE IN ITALY” (all caps) embossed in gold lettering. Take a look at the font of GUCCI.
Through time, the gold lettering might fade. This will only leave the embossing of Gucci knight crest, letters and numbers on the leather. If you also look closely, some authentic GAC bags even have a registered trademark (®) after GUCCI.
As mentioned, not all vintage bags fall under the GAC. An example of this is the a vintage Gucci box bag, with the leather tag and serial number below. Just like GAC, this leather tag is affixed below the inside zipper.
It is round and has a gold-tone hardware affixed to it. If you look closely, you see the Gucci knight crest, the correct Gucci font, the registered trademark (®), and the MADE IN ITALY engraved on it.
As there is a metal hardware, this is concealed by another piece of leather where the serial number is embossed. In some cases, due to the age of the bag, the two leather pieces are split showing how the gold plaque is attached.
In the next post, I will discuss another style of leather tags. This looks slightly similar to the last two examples above, with modifications.
(Still unsure? Then you may try BAGAHOLIC 101’s authentication service below — QUICK AND EASY!)
‘ULTIMATE GUCCI GUIDE’: CLICK A SECTION