Gucci Heritage, Icons, and Beyond: Gucci Print Ads and Advertising Campaigns





This post aims to give the avid Gucci bag lover a walkthrough to Gucci’s print ads and advertising campaigns since its inception in 1921 until present. You will have a better appreciation of the Gucci house codes through the evolution of its visual and marketing identity.  Most of all, you will surely enjoy the vintage Gucci ads archive in this post!

 

A significant aspect of Gucci’s success as a global brand is its advertising efforts. To advertise is to build the fantasy and the wonder around the fashion house which, through time, has developed with the advent of print and photography technologies.

(See: Gallery of Gucci print ad and campaign archive from 1920s to the present at the end of this post!)

To address the wide range of Gucci advertising, perhaps we could begin with the 2010 Gucci Spring-Summer collection Timeless. To market this new watch collection, Gucci pulled from its archives two iconic personalities from the 1970s: British actor Peter Sellers and the German supermodel Veruschka.

2010 Gucci Timeless Ad Campaign with Peter Sellers and Veruschka - Gucci advertising campaigns archive

2010 Gucci Timeless Ad Campaign with Peter Sellers and Veruschka

Peter was shown in a photo in an airport accompanied by his wife. The two were lugging Gucci travel bags. Veruschka, on the other hand, was promenading about in a wide-brimmed hat with her dogs,and carrying two Gucci shoulder bags.

 




Gucci’s history plays an integral role in the houses desire for renewal and innovation. These are the ideas that immediately occur to us as we survey the photography archives of former advertising campaigns. The photos speak not only of Gucci’s heritage, but of society as a whole. They are frozen testaments of the fashion zeitgeist of the times, and have been instrumental to the way fashion had been communicated.

 

An important period in Gucci advertising was during Tom Ford’s era as creative director from 1994 to 2004. Although in charge of Gucci’s image since 1994, it was not only until Fall/Winter 1995 that Gucci began its seasonal campaigns. The campaigns during his time were extensions of Gucci’s creative strategy, and are closely linked with the creative style of Mario Testino, the photographer.

2003 Gucci Spring Summer 2003 ad campaign which, among others, generated substantial controversy

2003 Gucci Spring Summer 2003 ad campaign which, among others Gucci for Tom Ford ads, generated substantial controversy

Over the course of these two decades, three words largely describe the advertisements: luxury, strength, and sex. Not only Mario Testino had exemplified these themes, as various photographers such as Luis Sanchis (Spring/Summer 1998), Steven Klein (Fall/Winter 1998), Alexei Hay (Fall/Winter 2000), Inez van Lamsweerde and Vinoodh Matadin (Spring/Summer 2001), and Terry Richardson (Fall/Winter 2001 and Spring/Summer 2002) all exhibited the sensual Gucci trademark.

The last of ad campaigns under Tom Ford was for Fall/Winter 2004.

 




Gucci entered a period of uncertainty post-Tom Ford. In the three seasons from Spring/Summer Resort 2005, Resort 2005, and Fall/Winter 2005, Alessandra Facchinetti took the helm as Gucci’s creative director. This stay was short-lived as she allegedly left the house due to disagreements with the management. Nevertheless, in her few seasons at Gucci, she employed Mario Testino, Craig McDean, and Mert & Marcus for the ad campaigns.

 

Succeeding Facchinetti was Frida Giannini. Gucci under Frida Giannini took a drastic turn, as the house’s advertising campaigns was redefined through a shift in overt sexuality to a more understated sensuality. Giannini’s first ad campaign for Gucci was Spring/Summer 2005.

The Gucci of di Marco and Giannini focused more in tradition rediscovery more than scandal creation. From Mario Testino’s scandalous imagery under Tom Ford, Giannini’s advertising campaigns highlighted paying tribute to the past and craftsmanship tradition of Gucci. Frequent collaborators include art direction with REM agency [Ruini and Mariotti], and photography by British photographer Craig McDean.

2009 Gucci Fall Winter ad campaign, a quintessential multi-model hallmark under Frida Giannini's era - Gucci advertising campaigns archive

2009 Gucci Fall Winter ad campaign, a quintessential multi-model hallmark under Frida Giannini’s era

McDean’s dynamic portraiture propelled Gucci toward a real-life representation of the models and the Gucci articles, without making them look static nor lose their aspirational value. Moreover, Giannini has commissioned Inez van Lamsweerde and Vinoodh Matadin, as well as Mert Alas and Marcus Piggott — two power dus in fashion photography — for her publicity campaigns.

The last of ad campaigns under Frida Giannini was for the Cruise 2015 collection.

 




Under Alessandro Michele, Gucci’s aesthetics has drastically changed. This began by the Pre-Fall 2015 collection.

 

The clean lines employed by Giannini was subverted by Michele’s over-the-top bordering on kitschy designs, prompting the photographer such as Glen Luchford and Ignasi Monreal to execute the designer’s whimsical fantasies.

2016 Gucci Fall Winter ad campaign

2016 Gucci Fall Winter ad campaign

Clearly, Gucci has been long way ahead its early black and white campaigns of featuring merely its bags in front of iconic Florentine backdrops. Gucci is full steam ahead with executing its vision in the the contemporary world.

GUCCI PRINT ADS AND CAMPAIGNS THROUGH THE YEARS

1920s to 1960s

1922 Gucci ad showing Gucci’s address at Via della Vigna Nuova, 7

1950s Gucci d’Italie vintage print advertisement with ‘David’ in the background

1955 Gucci ad for Vogue showing a leather Gucci bag with stirrup hardware and Gucci shoes with horsebit

1957 Gucci vintage print advertisement - Vintage Gucci advertising campaigns archive

1957 Gucci vintage print advertisement

 




 

1960s Gucci bamboo top handle bag print advertisement with the Palazzo Vecchio

1970s

1970s Gucci ad with supermodel Veruschka and Gucci luggages and a Flora scarf

1970s Gucci Flora print ad

1970s Gucci print ad showing silk dress in Flora print - Vintage Gucci advertising campaigns archive

1970s Gucci print ad showing silk dress in Flora print

1970s Gucci print ad with a hooded Gucci silk dress in horsebit print - Vintage Gucci advertising campaigns archive

1970s Gucci print ad with a hooded Gucci silk dress in horsebit print

 




 

1970s vintage Gucci advertisement from Harper's Bazaar - Vintage Gucci advertising campaigns archive

1970s vintage Gucci advertisement from Harper’s Bazaar

1971 Gucci d'Italie print advertisement (in French) - Vintage Gucci advertising campaigns archive

1971 Gucci d’Italie print advertisement (in French)

1973 December Gucci print advertisement in Vogue featuring leather bags, shoes, and Gucci Flora silk scarf - Vintage Gucci advertising campaigns archive

1973 December Gucci print advertisement in Vogue featuring leather bags, shoes, belt, and Gucci Flora silk scarf

1976 Gucci print ad of various Gucci items - Vintage Gucci advertising campaigns archive

1976 Gucci print ad of various Gucci items

 




 

1977 Gucci leather trench coat print ad - Vintage Gucci advertising campaigns archive

1977 Gucci leather trench coat print ad

1977 Gucci print ad showing a knee-high patent pair of boots with gold hardware - Vintage Gucci advertising campaigns archive

1977 Gucci print ad showing a knee-high patent pair of boots with gold hardware

1979 Gucci leather luggage set with ID tags print ad - Vintage Gucci advertising campaigns archive

1979 Gucci leather luggage set with ID tags print ad

1979 Gucci-designed Cadillac Seville print advertisement - Vintage Gucci advertising campaigns archive

1979 Gucci-designed Cadillac Seville print advertisement

1980s

 




 

1980 Gucci advertisement for American Express - Vintage Gucci advertising campaigns archive

1980 Gucci advertisement for American Express

1980s vintage Gucci Accessory Collection for Macy's advertisement showing an assortment of monogram canvas bags - Vintage Gucci advertising campaigns archive

1980s vintage Gucci Accessory Collection for Macy’s advertisement showing an assortment of monogram canvas bags

1981 Gucci ad showing a patent leather saddle bag with gold hardware - Vintage Gucci advertising campaigns archive

1981 Gucci ad showing a patent leather saddle bag with gold hardware

1981 Gucci Spring Summer print ad

1981 Gucci Spring Summer print ad

 




 

1982 Gucci print ad showing bags, shoes, wallets, and ties over a sketch background - Vintage Gucci advertising campaigns archive

1982 Gucci print ad showing bags, shoes, wallets, and ties over a sketch background

1983 Gucci ad with the London address, and a Gucci baiadera print bag - Vintage Gucci advertising campaigns archive

1983 Gucci ad with the London address, and a Gucci Baiadera print bag

1983 Gucci print ad for the London store - Vintage Gucci advertising campaigns archive

1983 Gucci print ad for the London store

1983 Gucci Spring Summer print ad - - Vintage Gucci advertising campaigns archive

1983 Gucci Spring Summer print ad

 




 

1983 Spring Summer print ad with another Gucci Baiadera bag - Vintage Gucci advertising campaigns archive 2

1983 Spring Summer print ad with a Gucci canvas and leather bag

1984 Gucci print ad showing RTW for men and women

1985 Gucci print ad showing both a handbag and RTW - Vintage Gucci advertising campaigns archive

1985 Gucci print ad showing both a handbag and RTW

1985 Gucci Spring Summer spread - Vintage Gucci advertising campaigns archive

1985 Gucci Spring Summer spread

 




 

1985 Gucci Timepiece print advertisement - Vintage Gucci advertising campaigns archive

1985 Gucci Timepiece print advertisement

1986 Gucci bag print ad showing bags and shoes from their Fall-Winter catalogue - Vintage Gucci advertising campaigns archive

1986 Gucci bag print ad showing bags and shoes from their Fall-Winter catalogue

1986 Gucci Model 9000 Swiss quartz watch print ad - Vintage Gucci advertising campaigns archive

1986 Gucci Model 9000 Swiss quartz watch print ad

1986 Gucci print ad - Vintage Gucci advertising campaigns archive

1986 Gucci print ad

 




 

1987 Gucci bag print advertisement - Capri at the Quisisana Magazine

1987 Gucci bag print advertisement – Capri at the Quisisana Magazine

1987 Gucci bags print advertisement for Saks Fifth Avenue - Vintage Gucci advertising campaigns archive

1987 Gucci bags print advertisement for Saks Fifth Avenue

1987 Gucci print advertisement showing an assortment of loagers and a leather bag with geometric marking - Vintage Gucci advertising campaigns archive

1987 Gucci print advertisement showing an assortment of loafers and a leather bag with geometric marking

1987 Gucci print advertisement showing an exotic skin clutch - Vintage Gucci advertising campaigns archive

1987 Gucci print advertisement showing an exotic skin clutch bag

 




 

1987 Gucci scarf and shoe print advertisement - Vintage Gucci advertising campaigns archive

1987 Gucci scarf and shoe print advertisement

1988 Fall Winter print ad showing both Paris and London addresses - Vintage Gucci advertising campaigns archive

1988 Fall Winter print ad showing both Paris and London addresses

1988 Gucci ad - Vintage Gucci advertising campaigns archive

1988 Gucci ad

1988 Gucci ad for timepieces with interchangeable bezels - Vintage Gucci advertising campaigns archive

1988 Gucci ad for timepieces with interchangeable bezels

 




 

1988 Gucci Spring Summer 1988 print ad - Vintage Gucci advertising campaigns archive

1988 Gucci Spring Summer 1988 print ad

1989 Gucci Fall Winter exotic leather bags print ad - Vintage Gucci advertising campaigns archive

1989 Gucci Fall Winter exotic leather bags print ad

1989 Gucci Fall Winter grained calf leather bag print ad - Vintage Gucci advertising campaigns archive

1989 Gucci Fall Winter grained calf leather bag print ad

1989 Gucci Fall Winter print ad showing a set of bags in smooth calfskin - Vintage Gucci advertising campaigns archive

1989 Gucci Fall Winter print ad showing a set of bags in smooth calfskin

 




 

1989 Gucci print ad showing a monogram canvas with red-green stripe shoulder bag - Vintage Gucci advertising campaigns archive

1989 Gucci print ad showing a monogram canvas with red-green stripe shoulder bag

1989 Gucci print ad showing preppy sweaters and cardigans with the red and green stripe - Vintage Gucci advertising campaigns archive

1989 Gucci print ad showing preppy sweaters and cardigans with the red and green stripe

1989 Gucci print advertisement showing an all-leather Gucci bucket bag - Vintage Gucci advertising campaigns archive

1989 Gucci print advertisement showing an all-leather Gucci bucket bag

1989 Gucci watch print advertisement - Vintage Gucci advertising campaigns archive

1989 Gucci watch print advertisement

 




 

1989 Spring Summer Harper's Bazaar print ad showing a black and white silk dress - Vintage Gucci advertising campaigns archive

1989 Spring Summer Harper’s Bazaar print ad showing a black and white silk dress

1989 Spring Summer print ad showing a black patent bag, red dress, and silk scarf - Vintage Gucci advertising campaigns archive

1989 Spring Summer print ad showing a black patent bag, red dress, and silk scarf

1989 Spring Summer print ad showing a leather bag and loafers with horsebit hardware, and a silk scarf - Vintage Gucci advertising campaigns archive

1989 Spring Summer print ad showing a leather bag and loafers with horsebit hardware, and a silk scarf

 

1990 to 1994 (Pre-Seasonal Campaign Tom Ford)

 




 

1990 Gucci Bamboo Top Handle bag in pigskin leather - Vintage Gucci advertising campaigns archive

1990 Gucci Bamboo Top Handle bag in pigskin leather

1990 Gucci shoe print advertisement - Vintage Gucci advertising campaigns archive

1990 Gucci shoe print advertisement

1990 The 'Hand Of Gucci' print ad for silk neckties - Vintage Gucci advertising campaigns archive

1990 The ‘Hand Of Gucci’ print ad for silk neckties

 




 

1990 The ‘Kick of Gucci’ print advertisement

1991 Gucci Bamboo Top Handle bag in exotic skin - Vintage Gucci advertising campaigns archive

1991 Gucci Bamboo Top Handle bag in exotic skin

1991 Gucci Large Diana Bamboo Handle bag - Vintage Gucci advertising campaigns archive

1991 Gucci Large Diana Bamboo Handle bag

1991 Gucci print advertisement featuring Heather Stewart Whyte - Vintage Gucci advertising campaigns archive

1991 Gucci print advertisement featuring Heather Stewart Whyte

1991 Gucci print advertisement in exotic skin and golden hardware, modeled by Heather Stewart-Whyte - Vintage Gucci advertising campaigns archive

1991 Gucci print advertisement in exotic skin and golden hardware, modeled by Heather Stewart-Whyte

1991 Gucci Spring Summer luggage set - Vintage Gucci advertising campaigns archive

1991 Gucci Spring Summer luggage set

 




 

1992 Gucci fish print silk blouse - Vintage Gucci advertising campaigns archive

1992 Gucci fish print silk blouse

1992 Gucci luggage set in leather and canvas - Vintage Gucci advertising campaigns archive

1992 Gucci luggage set in leather and canvas

1992 Gucci RTW print advertisement showing a horsebit and tiger print top - Vintage Gucci advertising campaigns archive

1992 Gucci RTW print advertisement showing a horsebit and tiger print top

1993 Gucci horsebit loafers - Vintage Gucci advertising campaigns archive

1993 Gucci horsebit loafers

 




 

1993 Gucci leather hobo bag with trompe l'oeil embossing - Vintage Gucci advertising campaigns archive

1993 Gucci leather hobo bag with trompe l’oeil embossing

1993 Gucci RTW print ad - Vintage Gucci advertising campaigns archive

1993 Gucci RTW print ad

1994 Gucci bamboo backpack in suede print advertisement featuring Isabelle Townsend

1994 Gucci monogram bag print ad - Vintage Gucci advertising campaigns archive

1994 Gucci monogram bag print ad

1994 Gucci print ad bamboo handle hobo in calf leather and suede - Vintage Gucci advertising campaigns archive

1994 Gucci print ad bamboo handle hobo in calf leather and suede

 




 

1994 Gucci print ad for Ready-to-Wear - Vintage Gucci advertising campaigns archive

1994 Gucci print ad for Ready-to-Wear

1994 Gucci print ad with butterfly print - Vintage Gucci advertising campaigns archive

1994 Gucci print ad with butterfly print

1994 Gucci suede bamboo backpacks in different colors print ad - Vintage Gucci advertising campaigns archive

1994 Gucci suede bamboo backpacks in different colors print ad

 

Fall/Winter 1995 to Fall/Winter 2004

(Tom Ford Era Seasonal Campaign)

Click on the arrows to view gallery, and click the photo to zoom

 




Gucci Spring-Summer 1995

 

Photographer: Mario Testino


Gucci Fall-Winter 1995

Photographer: Mario Testino
Models: Amber Valletta, Shariz Tal, Christelle Saint Agostin, Keith Mallos, and Andrea Boccalett


Gucci Spring-Summer 1996

Photographer: Mario Testino
Models: Carolyn Park Chapman, Jann Dunnin, Gerard Smith, Jaonne Watkins, and Ludovico Benazo


Gucci Fall-Winter 1996

Photographer: Mario Testino
Models:  Georgina Greenville, and Ludovico Benazzo

 





Gucci Spring-Summer 1997

 

Photographer: Mario Testino
Models:  Jason Fedele


Gucci Fall-Winter 1997

Photographer: Mario Testino
Models: Carolyn Murphy, and Angela Lindvall


Gucci Spring-Summer 1998

Photographer: Mario Testino
Models: Erin Cummings, and Ryan Locke


Gucci Fall-Winter 1998

Photographer: Steven Klein
Models: Bridget Hall

 





Gucci Spring-Summer 1999

 

Photographer: Edouard Plongeon and Mario Testino
Models: Liisa Winkler, Jacquetta Wheeler, and Robert Konjic


Gucci Fall-Winter 1999

Photographer: Mario Testino
Models:  Jacquetta Wheeler, Liisa Winlker, Hannerole Knuts, Paul Wingall, Oscar Svenson, and James Heathcote


Gucci Spring-Summer 2000

Photographer: Mario Testino
Models: Lisa Wrinkler, and Jacquetta Wheeler


Gucci Fall-Winter 2000

Photographer: Alexei Hay
Models: Caroline Ribeiro, May Anderson, Axel Herman,  and Ryan Burns

 





Gucci Spring-Summer 2001

 

Photographer: Inez Van Lamsweerde and Vinoodh Matadin
Models: Kate Moss


Gucci Fall-Winter 2001

Photographer: Terry Richardson
Models: JR Gallison, and Natasa Vojnovic


Gucci Spring-Summer 2002

Photographer: Terry Richardson
Models: Rie Rasmussen


Gucci Fall-Winter 2002

Photographer: Mario Testino
Models: Natalia Vodianova, and Eduardo Braun

 





Gucci Spring-Summer 2003

 

Photographer: Mario Testino
Models: Carmen Kass, Louise Pedersen, Ivan De Pineda, and Adam Senn


Gucci Fall-Winter 2003

Photographer: Mario Testino
Models: Dewi Driegen, Nadine Willis, and David Smith


Gucci Spring-Summer 2004

Photographer: Mario Testino
Models: Hana Soukopova, and Federico Floriani


Gucci Fall-Winter 2004

Photographer: Mario Testino
Models: Daria Werbowy, Maximiliano Patane, and Alexis Viñas

Spring/Summer 2005 to Fall/Winter 2005

(Alessandra Facchinetti Era as interim Gucci Creative Director)

 





Gucci Spring-Summer 2005

 

Photographer: Mario Testino
Models: Natasha Poly, Joao Vellutini, and Javier de Miguel


Gucci Resort 2005

Photographer: Craig McDean
Models: Doutzen Kroes, and Raquel Zimmermann


Gucci Fall-Winter 2005

Photographer: Mert Alas and Marcus Piggott,
Models: Solange Wilvert

Spring/Summer 2006 to Resort 2015

(Frida Giannini Era as Gucci Creative Director)

 





Gucci Spring-Summer 2006

 

Photographer: Craig McDean
Models: Iselin Steiro, Freja Beha Erichsen


Gucci Fall-Winter 2006

Photographer: Craig McDean
Models: Iselin Steiro, and Snejana Onopka


Gucci Spring-Summer 2007

Photographer: Craig McDean
Models: Freja Beha Erichsen, Milana Bogolepova, Mathias Lauridsen, and Nicholas Bemberg


Gucci Resort 2007

Photographer: Craig McDean
Models: Natasha Poly, and Mat Gordon

 





Gucci Fall-Winter 2007

 

Photographer: Craig McDean
Models: Natasha Poly


Gucci Spring-Summer 2008

Photographer: Ines van Lamsweerde and Vinoodh Matadin
Models: Natasha Poly


Gucci Fall-Winter 2008

Photographer: Ines van Lamsweerde and Vinoodh Matadin
Models:  Lily Donaldson, Eniko Mihalik, Abbey Lee Kershaw, Kasia Struss, Ksenia Kahnovich


Gucci Spring-Summer 2009

Photographer:  Inez Van Lamsweerde and Vinoodh Matadin
Models: Natasha Poly, Lily Donaldson, Abbey Lee Kershaw

 





Gucci Pre-Fall 2009

 

Photographer: Inez Van Lamsweerde and Vinoodh Matadin
Models: Anja Rubik


Gucci Fall-Winter 2009

Photographer: Inez Van Lamsweerde and Vinoodh Matadin
Models: drian Bosch, Benoni Loos, Christian Brylle, Gerhard Freidl, Matvey Lykov, Abbey Lee Kershaw, Anja Rubik, Dree Hemingway, Freja Beha Erichsen, Jacquetta Wheeler, Jamie Bochert, Myf Shepherd, Natasha Poly, and Raquel Zimmermann


Gucci Men’s Fall-Winter 2009

Models: Casey Taylor


Gucci Spring-Summer 2010

Photographer: Mert Alas and Marcus Piggott
Models: Natasha Poly, and Ryan Kennedy

 





Gucci Resort 2010

 

Photographer: Mert Alas and Marcus Piggott
Models: Natasha Poly, Snejana Onopka,  andRyan Kennedy


Gucci Pre-Fall 2010

Photographer: Mert Alas and Marcus Piggott
Models: Raquel Zimmermann, Joan Smalls, and Nikola Jovanovic


Gucci Fall-Winter 2010

Photographer: Mert Alas and Marcus Piggott
Models: Raquel Zimmermann, and Nikola Jovanovic


Gucci Spring-Summer 2011

Photographer: Mert Alas and Marcus Piggott
Models: Joan Smalls, Karmen Pedaru, Nikola Jovanovic, Hailey Clauson, and Gen Huisman

 





Gucci Resort 2011

 

Photographer: Mert Alas and Marcus Piggott
Models: Raquel Zimmermann, and Nikola Jovanovic


Gucci Fall-Winter 2011

Photographer: Mert Alas and Marcus Piggott
Models: Abbey Lee Kershaw, Joan Smalls, Emily Baker, and Sigrid Agren


Gucci Spring-Summer 2012

Photographer: Mert Alas and Marcus Piggott
Models: Abbey Lee Kershaw, Karmen Pedaru, and Greg Nawrat


Gucci Resort 2012

Photographer: Mert Alas and Marcus Piggott
Models: Karmen Pedaru, and Lenz von Johnston

 





Gucci Pre-Fall 2012

 

Photographer: Mert Alas and Marcus Piggott
Models: Karmen Pedaru, Nadja Bender, and Staffan Lindstrom


Gucci Fall-Winter 2012

Photographer: Mert Alas and Marcus Piggott
Models: Karmen Pedaru, Nadja Bender


Gucci Spring-Summer 2013

Photographer: Mert Alas and Marcus Piggott
Models: Anja Rubik, and Karmen Pedaru


Gucci Resort 2013

Photographer: Mert Alas and Marcus Piggott
Models: Hailey Clauson, Joan Smalls, and Karmen Pedaru

 





Gucci Pre-Fall 2013

 

Photographer: Mert Alas and Marcus Piggott
Models: Daria Strokous


Gucci Fall-Winter 2013

Photographer: Mert Alas and Marcus Piggott
Models: Abbey Lee Kershaw


Gucci Spring-Summer 2014

Photographer: Mert Alas and Marcus Piggott
Models: Amanda Wellsh, Elisabeth Erm, Tommaso De Benedictis, and Luca Till Stascheit


Gucci Resort 2014

Photographer: Mert Alas and Marcus Piggott
Models: Andreea Diaconu, and Adrien Sahores

 





Gucci Pre-Fall 2014

 

Photographer: Mert Alas and Marcus Piggott
Models: Anja Rubik, and Clement Chabernaud


Gucci Fall-Winter 2014

Photographer: Mert Alas and Marcus Piggott
Models: Raquel Zimmermann, Anja Rubik, Natasha Poly, Suvi Koponen, Joan Smalls, and Karmen Pedaru


Gucci Spring-Summer 2015

Photographer: Mert Alas and Marcus Piggott
Models:  Malgosia Bela, and Mathias Lauridsen


Gucci Resort 2015

Photographer: Mert Alas and Marcus Piggott
Models: Alisa Ahmann, Aneta Pajak, Julia Banas, and Julia Bergshoeff

Pre-Fall 2015 to present

(Alessandro Michele as Gucci Creative Director)

 





Gucci Pre-Fall 2015
Photographer: Glen Luchford
Models: Sabina Lobova, Julia Hafstrom, and Jack Chambers


Gucci Fall-Winter 2015

 

Photographer: Glen Luchford
Models: Tessa Charlotte Bruinsma, Tobias Lundh, Lia Pavlova, and Sven de Vries


Gucci Spring-Summer 2016

Photographer: Glen Luchford
Models: Polina Oganicheva, Peyton Knight, Mia Gruenwald, Elizabeth Moore, and Jacob Hugo Goldhoorn


Gucci Resort 2016

Photographer: Glen Luchford
Models: Kadri Vahersalu, Rhiannon McConnell, Tami Williams, Laurie Harding, and Taavi Mandn

 






Gucci Pre-Fall 2016

 

Photographer: Glen Luchford
Models: Nicole Atieno, Polina Oganicheva, Eva Minaeva, Laura Hagested, Lia Pavlova, Fionnan Byrne-Perkins, Elie Van Ravels, Anton Tofgart, and Lucas Dambros


Gucci Fall-Winter 2016

Photographer: Glen Luchford
Models: Petra Collins, Lia Pavlova, Polina Oganicheva, Mae Lapres, Sofia Friesen, Jack Chambers , and Yan Kumra


Gucci Spring-Summer 2017

Photographer: Glen Luchford


Gucci Resort 2017

Photographer: Glen Luchford
Models:  Vanessa Redgrave, Connor Rowson, Dwight Hoogendijk, Ellen de Weer, Hannelore Knuts, Nick Fortna, Nika Cole, Sophia Friesen, and Victor Kusma

 






Gucci Pre-Fall 2017

 

Photographer: Glen Luchford
Models: Nicole Atieno, Elibeidy, Bakay Diaby, and Keiron Berton Caynes


Gucci Fall-Winter 2017

Photographer: Glen Luchford


Gucci Spring-Summer 2018

Artist: Ignasi Monreal


Gucci Resort 2018

Photographer: Mick Rock

 





Gucci Pre-Fall 2018

 

Photographer: Glen Luchford


Gucci Fall-Winter 2018

Photographer: Glen Luchford

 




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