Ultimate Guide on How to Tell if a Gucci Bag is Real (or Fake)? – The Gucci Bag Serial Number Check: Part 3





You have read Part 1 and Part 2 of our Ultimate Guide‘s Gucci serial number check. In this part, we will be discussing an important, if not, the most important leather tag style. This is essential in your quest how to tell if a Gucci bag is real (or fake).

Of all the posts in this guide, this has the most number of photos attached. While I show you pictures of fake Gucci leather tag and serial number, I hope that after reading this, you can train your eyes on spotting an authentic Gucci bag.

The Rectangular Tag

You want your first Gucci bag. You browsed Ebay and got overwhelmed with all the bags listed. A bag looked identical to the one above and below it. You had eye fatigue and bought the one with the serial number. It has a serial number so, of course, it is authentic. WRONG.

A lot of authentic, contemporary Gucci bags have this style of leather tag attached inside:

Sample of a leather tag from an authentic Gucci bag - Gucci Serial Number Check - How to Tell if a Gucci Bag is Real
Sample of a leather tag from an authentic Gucci bag

This is a sensitive topic, as most of the fakes flooding the market now would have had this type of leather tag. It could have been the type of tag inside your first fake Gucci bag you bought from Ebay. So read on!

This type of leather tag is currently in production in most, if not all, Gucci bags. It, therefore, makes sense to be aware of what to look for. As I mention several times, the devil is in the details. This will help you so that next time, when you buy a Gucci bag from Instagram (flooded by fakes, by the way) or Ebay, you are well-equipped.

Without mentioning explicitly what makes the leather tag and the serial number fake, let us begin by looking at some fake ones. Heaven forbid that a “Gucci China”-made crossed your path!

Fake Gucci Serial Number & Tag Parade

With minimal discussion of the specifics, let us begin our fake Gucci parade!

(For side-by-side photos, check out these case studies on a Real vs. Fake Gucci Abbey messenger and Gucci Soho bag).

Let’s begin with the very bad fake ones.

Look at the rectangular tag below. It is not even close to what a GUCCI font is supposed to look like. All the details we have discussed in this post are not present. While I may take offense with the bad edging job on this bag, I’ve seen a couple of authentic Gucci bags that leaves a lot to be desired on this aspect.

Fake Gucci leather tag - Gucci Serial Number Check - How to Tell if a Gucci Bag is Real
A fake Gucci leather tag in brown GG monogram canvas bag

For this fake Gucci serial number, it appears to be authentic for an untrained eye. Sometimes I watch fake items on Ebay to see how high these would go. Unfortunately, it’s either the seller feign authenticity or, most of the time, the poor buyer just did not know at all. I’ve seen bags with this hideous serial number font sold as high as $200!

Fake Gucci bag with serial number 166023 00258- Gucci Serial Number Check - How to Tell if a Gucci Bag is Real
Fake Gucci bag with serial number 166023 00258

What you should remember is that for rectangular Gucci leather tags, they are composed of two rows of NUMBERS (only numbers, you’ll eventually see below why I emphasized this). While there is no consensus on what these numbers stand for, one of these rows could represent the style of the bag. A quick Google search of the serial number (even just one row) will show in Google Images a similar bag. Even if you search the whole thing, again, Gucci serial numbers are not unique.




Here is an example of a fake serial number font for a popular Gucci bag. This is for a Gucci Monogram Canvas Tote Bag with Red and Green Stripe Handle.

Fake Gucci bag with serial number 131231 9791- Gucci Serial Number Check - How to Tell if a Gucci Bag is Real
Fake Gucci bag with serial number 131231 9791

I might be jumping ahead of my post here, but I’d like to quickly post this authentic leather tag and serial number of the same style for instant comparison.

Bag serial number of authentic Gucci 131231 204991 - Gucci Serial Number Check - How to Tell if a Gucci Bag is Real
Leather tag of an authentic Gucci Monogram Canvas Tote Bag (Red and Green Handle Stripe) with serial number 131231 204991

It is obviously a well-loved piece that even got submerged in flood water. #TrueStory

Anyway, compare the details of the serial number from the fake one and the authentic below it. The font of the serial looks miles apart.

Don’t worry, we’ll have more examples.

Let us continue with the fake parade, as things will progressively look more difficult.

Fake Gucci bag with serial number 269876 2011A - Gucci Serial Number Check - How to Tell if a Gucci Bag is Real
Fake Gucci bag with serial number 269876 2011A

Look how sloppy the GUCCI is. It appears that the two Cs got into a fight. Also, why is there a letter in a Gucci serial NUMBER?




In the next two photos, both are fake leather tags and serial numbers of the same style of bag.

Fake Gucci bag with serial number 141954 221141- Gucci Serial Number Check - How to Tell if a Gucci Bag is Real
Fake Gucci bag with serial number 141954 221141
Another fake Gucci bag with serial number 141954 22141- Gucci Serial Number Check - How to Tell if a Gucci Bag is Real
Another fake Gucci bag with serial number 141954 22141

Meanwhile, here is an example of a serial number for a fake Gucci Soho crossbody bag:

Fake Gucci bag with serial number 308364 9991 - Gucci Serial Number Check - How to Tell if a Gucci Bag is Real
Fake Gucci Soho bag with serial number 308364 9991

The last serial number photo in this Gucci fake parade is something you should be careful of. In the example below, it seems that the front of the leather tag got all the details correct. But as you turn the tag, you will see the waving red flag.

Fake Gucci bag with serial number 131306 200120 - Gucci Serial Number Check - How to Tell if a Gucci Bag is Real
Fake Gucci bag with serial number 131306 200120

Scary, right? That’s why you must study all details as closely as possible. Look at the font at the front and, especially, the numbers at the back.

Here is another fake bag, this time a Gucci GG Canvas Positano bag with a scarf. It is worth zooming into the photo because the leather actually looks decent. But upon close inspection you can see the details of the GUCCI are off, and the serial number is nothing like what is used on authentic Gucci bags.

Fake Gucci Positano Monogram Canvas bag with serial number 153033 9771 - Gucci Serial Number Check - How to Tell if a Gucci Bag is Real
Fake Gucci Positano Monogram Canvas bag with serial number 153033 9771

Authentic Gucci Leather Tags & Serial Numbers

This will be the most tedious, but definitely the most helpful part: what to see on authentic Gucci leather tags. I have combed my hard drive and other storage to compile as many photos of authentic Gucci bags on Ebay (and other online platforms) that I sold.




A COUPLE OF NOTES:

  1. The front should have the registered trademark symbol (®), which I guess you already know from the fake parade above. Then the GUCCI font under it, followed by an all lowercase ‘made in italy’. BUT there are rare cases where the symbol is missing in authentic Gucci bags (I posted a photo towards the end).
  2. Contrary to what you may have already read online, it is impossible for ALL Gucci bags to have that defined embossing on the leather. Why? There are a couple of factors. This could be because: a) the material itself could resist properly defined embossing (e.g. pigskin leather with hair follicles), b) the leather eventually got worn and soft that made the print shallow (this is especially evident on GUCCI embossed zipper pulls), c) there are bags bought from Gucci handbags outlet, which are made from excess (I prefer this than scrap) materials, and had less stringent quality control, or d) a bag even from a flagship store could have been deemed acceptable under inspection because all other details are up to standard (again, Gucci is no Hermès, quality-wise). This list is not exhaustive.
  3. A Gucci serial number should have two rows. While the bottom row is made up of a block of numbers, the top row can vary. On some bags, it could also be a block of number. But in others, it is grouped into clusters of two, divided by a dot or in rarer cases, a dash.
  4. The position of the serial number is not set in stone (or leather, so to speak). There are cases that it’s embossed close to where the leather attaches to the lining. It could also be positioned in the dead middle of the tag. It is also not weird to see some serial numbers embossed near the top. You don’t need to focus on the position: FOCUS MORE ON THE FONT.
  5. Lastly, I’ve seen guides drawing lines on the serial number, that it should be placed in a clean straight line. WRONG. This is not always the case because, again, it is immaterial to the authenticity. It is desirable to have a perfectly aligned serial number, but in most cases, not all authentic Gucci bags have this. As a good illustration, please see the first of the examples below. It is from a made for outlet Gucci bag (in a separate section posted) and the serial number’s not aligned in a straight line (the seemingly floating numbers of ‘92736’).

Again, I would not want to give out as many details to prevent counterfeiters improving their fake bags. Just let the details in the photo sink in. Pay special attention to the font in order to do an effective Gucci bag serial number check. By the time you are done, you already know what to look for:

Bag serial number of authentic Gucci 92736 203998 - Gucci Serial Number Check - How to Tell if a Gucci Bag is Real
Bag serial number of an authentic Gucci bag made for outlet with serial number 92736 203998
Bag serial number of authentic Gucci 101644 001998 - Gucci Serial Number Check - How to Tell if a Gucci Bag is Real
Bag serial number of authentic Gucci 101644 001998
Bag serial number of authentic Gucci 106495 213317 - Gucci Serial Number Check - How to Tell if a Gucci Bag is Real
Bag serial number of authentic Gucci 106495 213317

Remember the authentic Gucci coated monogram canvas messenger bag I bought for $10? Here is its leather tag and serial number.

Bag serial number of authentic Gucci 110054 203419 - Gucci Serial Number Check - How to Tell if a Gucci Bag is Real
Bag serial number of authentic Gucci 110054 203419

I also had a similar messenger bag before, but made with a black nylon canvas bag. Here is its leather tag and serial number (notice they have the same top row?):

Bag serial number of authentic Gucci 110054 1705 - Gucci Serial Number Check - How to Tell if a Gucci Bag is Real
Bag serial number of authentic Gucci 110054 1705

These are some of pigskin Gucci leather tags, making it tricky to make out the details but you can still see it. The follicles also make some of the details look a bit weird.




Bag serial number of authentic Gucci 122759 3444 - Gucci Serial Number Check - How to Tell if a Gucci Bag is Real
Bag serial number of authentic Gucci 122759 3444
Bag serial number of authentic Gucci 131211 204990 - Gucci Serial Number Check - How to Tell if a Gucci Bag is Real
Bag serial number of authentic Gucci 131211 204990
Bag serial number of authentic Gucci 131230 204990 - Gucci Serial Number Check - How to Tell if a Gucci Bag is Real
Bag serial number of authentic Gucci 131230 204990
Bag serial number of authentic Gucci 131326 2684 - Gucci Serial Number Check - How to Tell if a Gucci Bag is Real
Bag serial number of authentic Gucci 131326 2684
Bag serial number of authentic Gucci 153240 121403 - Gucci Serial Number Check - How to Tell if a Gucci Bag is Real
Bag serial number of authentic Gucci 153240 121403

Remember what I mentioned about leather getting worn and soft? See the details of the first Gucci leather tag and the serial number below from a monogram canvas messenger bag (this has perforated leather trims on both sides, and two leather straps with velcro in front, if I remember correctly). The rest suffer from the same fate.

Bag serial number of authentic Gucci 145859 467891 - Gucci Serial Number Check - How to Tell if a Gucci Bag is Real
Bag serial number of authentic Gucci 145859 467891
Bag serial number of authentic Gucci 001.3355 1781 - Gucci Serial Number Check - How to Tell if a Gucci Bag is Real
Bag serial number of authentic Gucci 001.3355 1781
Bag serial number of authentic Gucci 002.1099 001998 - Gucci Serial Number Check - How to Tell if a Gucci Bag is Real
Bag serial number of authentic Gucci 002.1099 001998
Bag serial number of authentic Gucci 019.0355 002113 - Gucci Serial Number Check - How to Tell if a Gucci Bag is Real
Bag serial number of authentic Gucci 019-0355 002113
Bag serial number of authentic Gucci 019-0432 002058 - Gucci Serial Number Check - How to Tell if a Gucci Bag is Real
Bag serial number of authentic Gucci 019.0432 002058
Bag serial number of authentic Gucci 92708 205118 - Gucci Serial Number Check - How to Tell if a Gucci Bag is Real
Bag serial number of authentic Gucci 92708 205118

Smooth and sturdier types of leather are easier to be embossed with the GUCCI font and serial number:

Bag serial number of authentic Gucci 019.0573 001998 - Gucci Serial Number Check - How to Tell if a Gucci Bag is Real
Bag serial number of authentic Gucci 019.0573 001998
Bag serial number of authentic Gucci 018.1612 200047 - Gucci Serial Number Check - How to Tell if a Gucci Bag is Real
Bag serial number of authentic Gucci 018.1612 200047
Another authentic Gucci bag with serial number 018.1612 200047 - Gucci Serial Number Check - How to Tell if a Gucci Bag is Real
Another authentic Gucci bag with serial number 018.1612 200047
Bag serial number of authentic Gucci 000.0602 000926 - Gucci Serial Number Check - How to Tell if a Gucci Bag is Real
Bag serial number of authentic Gucci 000.0602 000926
Bag serial number of authentic Gucci 001.3386 1705 - Gucci Serial Number Check - How to Tell if a Gucci Bag is Real
Bag serial number of authentic Gucci 001.3386 1705
Bag serial number of authentic Gucci 001.3386 002113 - Gucci Serial Number Check - How to Tell if a Gucci Bag is Real
Bag serial number of authentic Gucci 001.3386 002113
Bag serial number of authentic Gucci 001.3735 002058 - Gucci Serial Number Check - How to Tell if a Gucci Bag is Real
Bag serial number of authentic Gucci 001.3735 002058
Bag serial number of authentic Gucci 019.0375 001553 - Gucci Serial Number Check - How to Tell if a Gucci Bag is Real
Bag serial number of authentic Gucci 019.0375 001553
Bag serial number of authentic Gucci 31243 3444 - Gucci Serial Number Check - How to Tell if a Gucci Bag is Real
Bag serial number of authentic Gucci 31243 3444 (a Gucci Bucket Tote Bag, if I am not mistaken)
Bag serial number of authentic Gucci 91762 002122 - Gucci Serial Number Check - How to Tell if a Gucci Bag is Real
Bag serial number of authentic Gucci 91762 002122

Here are also a couple of interesting colors and materials:

Bag serial number of authentic Gucci 002.115 002058 - Gucci Serial Number Check - How to Tell if a Gucci Bag is Real
Bag serial number of authentic Gucci 002.115 002058
Bag serial number of authentic Gucci 001.4095 002058 - Gucci Serial Number Check - How to Tell if a Gucci Bag is Real
Bag serial number of authentic Gucci 001.4095 002058

The one below is an exception. It is missing the registered trademark symbol on top. This is a Gucci bamboo handle with a satin body. But it is, definitely, authentic.

Bag serial number of authentic Gucci 002.1010 2852 - Gucci Serial Number Check - How to Tell if a Gucci Bag is Real
Bag serial number of authentic Gucci 002.1010 2852, with two bamboo handles and three compartments

We can also observe this side-by-side comparison of a Gucci Gifford tote (one brown and one black).

Authentic Gucci Gifford Brown with serial 101340 204990 Black with serial 101340 213317 - Gucci Serial Number Check - How to Tell if a Gucci Bag is Real
Authentic Gucci Gifford Monogram CanvasTote Bag. The brown with serial number 101340 204990, while the black with serial number 101340 213317

Last but not the least, look at this Gucci leather tag and serial number below. There is a rectangular leather tag with studs outside the flap of the bag. The embossed number in this outside tag is the same as the top row of the serial number. =)

Bag serial number of authentic Gucci 90656 001364 - Gucci Serial Number Check - How to Tell if a Gucci Bag is Real
Bag serial number of authentic Gucci 90656 001364

I hope that by now, you already get the gist of how to tell if a Gucci bag is real, with the help of scrutinizing the leather tag and the serial number inside. Next section will discuss exterior details of a Gucci bag.

Hint: Bookmark this page as reference next time you drop by an estate sale or Goodwill to look for Gucci bags.

———

‘ULTIMATE GUCCI GUIDE’ SECTIONS:




58 comments

  1. I am looking at a Gucci bag on Ebay. The leather tag inside has no hardware but is stamped “Acessories Collection” with the R for trademark, the crest, and “Made in Italy.” However, the underside of the tag is fabric (Almost a burlap) and has strange serial numbers and writing about authenticity in both English and French running perpendicular to the serial numbers on either side of them. There are also asterisks in front of the second row of numbers. Here’s a link to the ebay page. Thanks!
    http://www.ebay.com/itm/332338690958?ul_noapp=true

  2. I am still unsure if the bag I bought is real or not. Any chance you could give me your opinion if I sent you pics? It smells like leather and feels like good quality, inside and out. Tag with serial number says 130994 9791.

  3. I bought a supposed vintage Gucci bag just last night from a vintage select shop in Tokyo, and I’m getting a little worried that it might be fake! It’s too clean for it to be old and the serial number is longer than the pictures you provided: 001•58•6850 8039. I’ll happily provide you pictures if you’d email me! Please help!

    1. Hi! I’ve seen vintage ones in excellent condition! I managed to recently buy one without the flaking lining problem etc, and it is authentic. Post a link to the photos so I can help you. Cheers!

    1. Hi no red flags so far but kindly ask for a clear photo of the front of the Gucci tag for both bags. Happy New Year!

  4. I bought a bag off Ebay and it stated it was “Gucci Black Leather” with this write up:

    Beautiful, authentic, vintage black leather Gucci bag with original dust bag.
    With shoulder strap and front pocket embossed with Gucci.
    Bought from Gucci in London.
    Vintage item – label shows Gucci Italy.
    Cost £995

    I’ve received it today and the tag inside has the wording”GUCCI” italy. The inside of the front pocket has a small area of damage showing white paper type of material where the layer of leather has come off. It doesn’t feel or smell like leather but I can’t really tell as it could be leather faced. It came with a cream dust bag with grey GUCCI wording and grey drawstring.
    As it states “vintage” not sure if it’s ok or not.
    Thanks

  5. Help please, my Mother (Family from Wales) recently passed away. I came across a Gucci bag (Stunning Vintage Bag; REAL or not.) Also, found the serial number listed along with the correct GUCCI with the circled R above Gucci & underneath “made in italy” font on the front and the inside tag. Yet the Serial No. is only listed on each of the closures/clasps front Hardware only has one sliver “G” on the clasp? The bag is leather well made, perfect stitching, silk interior with 1 zipper (Saw a # 7 alone directly on the inside of zipper (as with COACH where you’d find YKK listed there.) pocket as well as a pocket behind the zippered one. Opposite side has 2 small pockets. Shoulder straps have a a leather snap closure to keep the straps together to hold up the bags shape/design as well as the 4 Hardware in Silver pegs at the very bottom of the handbag therefore it stands up. Red/Brown Leather Handbag (40-60’s Era?) Exterior Color matches the Leather & Satin interior as well; Silver Hardware.

    However, I have seen many different FAKE designer bags with the serial number listed.

    NO. 8833313 8831628

    1. Hi, first of all. I’m sorry to hear about your mother passing away. My sincere condolences.

      As for the Gucci bag, perhaps you could post photos here. Upload it online and paste the link here so I can help you out.

  6. Hello,
    I have a dilemma, You state early in the article that the serial numbers range from 10-12 digits and never more than 6 digits per row. I thought ah-oh, mine it is fake since it has seven digits in the top row and 13 total! Then farther down your article you post a bunch of photos of “authentic” serial numbers with 7 digits in the top row and 13 total.
    Can you please clarify?
    Also, is there a website where you can punch in your serial number for verification?
    Thanks

    1. Hi! Hi! Please post photos of the bag so we can have a good look. Gucci serial numbers are not set on stone and they do not have a dedicated website to check this. Cheers!

    1. Hi! It says the serial number is on the box, but there should be one embossed on the leather as well. Might be tricky to get a photo because of the narrow space. However, we need to see it to be sure. Cheers!

  7. Hi. I bought this bag from Carousell that said it is an authentic vintage Gucci bag. Once, I received it I knew it was fake. I tried to compare the stitches and tag fonts/serial numbers with my Gucci store bought bag and it is not the same. When I complained to the seller she said it’s guaranteed authentic bought by her sister from Japan. Please check if this bag is real or not. Thanks.

  8. Hi
    I’ve just found a bag in amongst some charity items i bought. It is supposedly a Gucci waist bag but i’ve checked online and here on your helpful website and it doesn’t have a serial number tag anywhere. Everything else seems to be ok but i’m no expert. Do all Gucci bags have this tag with the number on it? Thanks for your help.

    1. Hi! It’s supposed to have a serial number, as even small Gucci wallets have one. Maybe the tag is hidden on the seams of the bag. Try to carefully look for it with a flashlight on hand. Cheers!

        1. Thanks for the photos. Can you please get a clearer/not blurred photo of the leather tag and serial number again? I cannot make out the details.

          1. Hi, I believe this is an authentic Gucci bag. Patent is really tricky to take detailed pictures of.

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